Built on a foundation of Toys and Animation, Alpha Group is redefining the traditional toy pattern and delivering a greater play and entertainment experiences for kids of all ages.
Alpha Animation and Toys Ltd is wholly owned subsidiary of Alpha Group (Guangdong Alpha Animation and Culture Co., Ltd), one of the largest and most successful animation, toy and entertainment groups in Asia.
Established in 1993, Alpha Group Co., Ltd. (Alpha), has grown into one of China’s largest and most successful animation and entertainment groups. Alpha has grown by leaps and bounds and established itself as a pioneer in the toy and entertainment industries globally.
With the headquarters in Guangzhou, China, Alpha Animation and Toys Ltd now have offices in Korea, Latin America, Europe (France and Netherlands), United Kingdom and United States of America, where our global hub for Design and Marketing is based.
Backed with digital and television content, Alpha owns a number of exciting and strong brands, targeting children of all ages. Brands such as our RC toys and top intellectual Pre-School line, Super Wings, have seen Alpha Animation and Toys establish national brands and work with many of the top global retailers. A new Pre-school line joins the Alpha portfolio in 2020, working in conjunction with DHX Media. Rev & Roll hits our digital screens with episodic content and Alpha will release a strong toy line in fall 2020.
Along with its own intellectual property, Alpha has been expanding its licensee partnerships. Released in Fall 2019, WWE Airnormous brings WWE role-play like never before! With props from the show and belt banners, Bash and Smash like your favourite WWE superstars.
Alpha recently announced more brands to their portfolio coming end in 2020. Chugginton, a heritage Pre-School brand, joins the Alpha portfolio, along with, Subway Surfers, a popular video game App that just surpassed 2.5 billion downloads globally! All of this, and the movie products from the third upcoming products from the SpongeBob SquarePants movie It’s a Wonderful Sponge! 2020 will be a big year for Alpha Group!!
With state of the art design, manufacturing and animation facilities, we deliver unparalleled innovation and animation content, providing a strong foundation for our toys and licensed products for kids and their parents.